Stats on online dating

According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.

But, as great as those stats sound, online dating is also utterly time consuming and competitive.

Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.They also measure the effectiveness of different profile elements.Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid. marriages begin with online dating, and those couples may be slightly happier than couples who meet through other means, a U. The research is based on a nationally representative survey of 19,131 people who married between 20. Online dating has ballooned into a billion-dollar industry and the Internet "may be altering the dynamics and outcome of marriage itself," said the study by U. researchers in the Proceedings of the National Academy of Sciences.

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